Luxury Collectibles in 2025: Why Items Like Labubu Are Skyrocketing in Value

Luxury collectibles are experiencing a revival, and not just because of their everlasting sophisticated look. Scarcity, exclusivity and having a status symbol are what’s fueling the market, as well as the item being seen as quite a lucrative investment.

But gone are the days when luxury collectibles only referred to fine wines, designer handbags and rare vintage cars. The market has expanded over the years, and welcomed some adorable, fluffy contenders that rhyme with Latutu (if you know, you know).

The Rise of the Luxury Collectible Market

The luxury collectible market’s been around for quite some time. People have always been enthusiastic about collecting something.

And no wonder, it’s fun to flaunt your expensive tastes, own rare, unique items and invest in your future. Also, collectibles provide you with a clear goal; they can give you a real sense of achievement.

When we say ‘collectibles,’ you might think of antiques, fancy watches, classical and contemporary art, coins and sports memorabilia.

You’re not wrong, these are all really popular luxury collectibles, but since the late 1990s, designer toys have been added to the list. Remember Beanie Babies?

Even though Beanie Babies were ‘just toys’ at first, they quickly rose to desirable “must-haves” due to their limited supply, and general cuteness! Sound familiar?

Spotlight on Labubu: The Quirky Star of 2025

You’ve no doubt heard about the viral sensation that is Labubu. Their wee cheeky grins, woolly fits and pricked ears have a tight grip on the world, and our hearts, right now. Though these furry dolls became a global superstar only this year, they’ve been around since 2015.

Kasing Lung created Labubu as a character in his children’s book trilogy, The Monsters, inspired by Nordic Folklore.

In 2019, Lung and Pop Mart launched the Labubu dolls as part of a series, also called The Monsters. And the rest is history!

Why Collectibles Like Labubu Are Increasing in Value

Labubu’s swift take-off as a “must-have” high-end item can’t be attributed to one reason alone. There are many factors at play here. Let’s break them down:

• Celebrity endorsements: Blackpink’s Lisa has been a huge catalyst for the trend; her Labubu-decorated bags are credited with starting the mass Labubu movement.
  
  Since then, more celebrities have been spotted wearing them, including Rihanna, Kim Kardashian, and even the football legend himself, David Beckham!
  
  
• Luxury status symbol: Anything that’s worn by celebrities suddenly has this image of being luxurious and expensive, right?
  
  Well, with Labubus, the latter isn’t necessarily the case. Though some rarer pieces are pricier, the dolls are generally affordable, allowing a wider audience to enjoy and participate in the trend.
  
  
• The thrill of surprise: Labubus are mainly sold in blind boxes, so you don’t know which of the wee cute gremlins you’re going to get!
  
  This mystery is exciting and generates a gamified collecting experience, even more so for the “secret” figurines, which are some of the rarest (and most sought-after) Labubus.
  
  
• Limited editions: Pop Mart releases Labubus in limited batches, giving it a more luxurious, ‘be among the few to own this Labubu!’ feel.
  
  This artificial scarcity naturally leads you to wanting to get your hands on one of these figurines.
  
  
• Booming resale value: The Labubu hype has created a thriving resale market, where a doll, once sold for around £15, can now fetch you hundreds, if not thousands of £££.
  
  Labubu’s popularity also resulted in a boom in counterfeits, known as ‘Lafufus.’ You know it’s in vogue if it has its own knock-off!
  
  
• Social media and viral trends: TikTok creators have taken to the platform to “unbox” their doll, boosting desire and the good ol’-fashioned FOMO.

What This Means for Prize Lovers & Competition Entrants

Labubus have come far from being mere characters in a children’s book. Their rich backstory, combined with their mischievous cuteness and worldwide adoration, makes them the next best item you could own. And trust us, you want to own it.

Just picture it: you’re out on a walk, your status-symbol-furry-friend hooked onto your bag. It catches people’s attention as they pass you by. They look at you, either wishing they were you or wishing they had your pendant, or both.

Isn’t it incredible how a small, fuzzy plush toy like a Labubu can instantly elevate your fashion game and make you look even more chic? Not only do you get to wear a small, trendy luxury wherever you go (even on a quick trip to Tesco!), but you might also make bank in the future, with how popular they are.

Sounds like a win-win to us.

Want a Chance to Win a Labubu and Other Luxury Items?

What if we told you that you could get your hands on a Labubu, without the queues and the faff, and at a lower cost… perhaps even for free?

We know, we know. It sounds too good to be true. But it’s not!

We love sprucing our Acers up with the hottest, trendiest luxury items on the market, from Labubus to Rolexes. Want a chance to be next? Enter our competitions.